Overview
The Baptist Health South Florida logo is the visual representation of our brand; it must be used consistently and only in the approved ways illustrated below. The primary ways to use our logo are in full color over a white background or a logo in white over an approved primary color or photo. A solid black logotype is also available but should be used only on promotional items, such as pens, notepads and USB drives.
Logo
Clear Space Requirements
The required amount of clear space to ensure maximum visibility and legibility is determined by the height of the letter "B" in Baptist.
Minimum Size Requirements
The minimum size to ensure maximum visibility and legibility is determined by the height of the Pineapple icon. 12mm or 34px tall.
Incorrect Usage
Incorrect logo usage can distract from our core messaging. Graphic elements that are used improperly can convey the wrong message or distract users from our true intentions. Below are a few examples of incorrect usage to avoid in order to keep our message clear.
Do not change the proportions of the logo in any way.
Do not rearrange elements of the logo.
Do not change the perspective of the logo.
Do not change the color of the logo.
Do not change the font of Baptist Health South Florida.
Do not place any images or graphics behind the logo.
Do not add a drop shadow to the logo.
Do not use a pineapple outside of a box in the logo.
Do not add copy to the logo.
Logos for all Baptist Health facilities and entities can be found in our resource section. These logos follow the same rules and regulations as stated above.
All LogosPineapple
The pineapple became a symbol of hospitality in Europe during the Italian Renaissance period. Our pineapple is our most recognizable feature. It carries a weight and responsibility that we must respect and uphold. Ensuring that the icon is displayed properly is very important.
Incorrect Usage
Incorrect logo usage can distract from our core messaging. Graphic elements that are used improperly can convey the wrong message or distract users from our true intentions. Below are a few examples of incorrect usage to avoid in order to keep our message clear.
Do not change proportions of the Pineapple icon in any way.
Do not change the color of the Pineapple icon.
Do not add a drop shadow to the Pineapple icon.
Do not place copy or objects on top of the Pineapple icon.
Do not add an outline to the Pineapple icon.
Do not place the Pineapple icon on top of busy backgrounds.
Do not slice the Pineapple icon in any way.
Properly using our visual system is easy if you follow a few simple rules. Click below to learn more about our logos and icons.
Design Center