Baptist Health South Florida is one of America's preeminent healthcare institutions. Headquartered in Coral Gables, Florida, Baptist Health includes ten hospitals, over 40 physician practices and more than 50 outpatient facilities. Our clinical quality ranks us among the best hospital systems in the nation, according to data from the U.S. government.

The Baptist Health South Florida visual identity is the expression of our values, reputation and the people that who make up our workforce. Keeping our brand consistent and dynamic is essential to strengthening our brand. With a strong brand in place across the organization we are better positioned in the competitive healthcare market.

The following sections provide guidance on how to use each element of our flexible visual system. When used properly, the system provides a cohesive and stimulating way to share our story. It is important that all Baptist Health collateral fit into our visual system. This helps our audiences recognize our brand and builds loyalty for the future.

Brand Guidelines

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This brand guide serves as a visual guidebook for all people involved in the creation of content for Baptist Health. This style guide should be the first resource that team members draw upon when creating collateral for Baptist Health.



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Properly using our visual system is easy if you follow a few simple rules. Click below to learn more about our logos and icons.

Our Identity

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