Logo http://bapth.lt/2EYYXgl
Skip Ribbon Commands Skip to main content
Brand Central

Overview

The Baptist Health South Florida logo is the visual representation of our brand; it must be used consistently and only in the approved ways illustratrated below. The primary ways to use our logo are in full color over a white background or a logo in white over an approved primary color or photo. A solid black logotype is also available but should be used only on promotional items, such as pens, notepads and USB drives.

Logo

image of stacked logo
Main Logo - Stacked Downloadclick to download
image of white stacked logo
Main Logo - Stacked White Downloadclick to download
image of horizontal logo
Main Logo - Horizontal Downloadclick to download
image of white horizontal logo
Main Logo - Horizontal White Downloadclick to download

Clear Space Requirements

The required amount of clear space to ensure maximum visibility an legibility is determined by the height of the letter "B" in Baptist.

chart showing amount of clear space to use with logo

Minimum Size Requirements

The minimum size to ensure maximum visibility and legibility is determined by the height of the Pineapple icon. 12mm or 34 px tall.

chart showing the minimum size of logo when used

Incorrect Usage

Incorrect logo usage can distract from our core messaging. Graphic elements that are used improperly can convey the wrong message or distract users from our true intentions. Below are a few examples of incorrect usage to avoid in order to keep our message clear.

incorrect proportions
Do not change the proportions of the logo in any way.
incorrect rearrangement
Do not rearrange elements of the logo.
incorrect perspective
Do not change the perspective of the logo.
incorrect color
Do not change the color of the logo.
incorrect font
Do not change the font of Baptist Health South Florida.
incorrect graphics
Do not place any images or graphics behind the logo.
incorrect drop shadow
Do not add a drop shadow to the logo.
incorrect box
Do not use a pineapple outside of a box in the logo.
incorrect copy
Do not add copy to the logo.

Logos for all Baptist Health facilities and entities can be found in our resource section. These logos follow the same rules and regulations as stated above.

All Logos

Pineapple

The pineapple became a symbol of hospitality in Europe during the Italian Renaissance period. Our pineapple is our most recognizable feature. It carries a weight and responsibility that we must respect and uphold. Ensuring that the icon is displayed properly is very important.

image of color pineapple logo
Pineapple Icon - Color Downloadclick to download
image of white pineapple logo
Pineapple Icon - White Downloadclick to download

Incorrect Usage

Incorrect logo usage can distract from our core messaging. Graphic elements that are used improperly can convey the wrong message or distract users from our true intentions. Below are a few examples of incorrect usage to avoid in order to keep our message clear.

incorrect proportions
Do not change porportions of the Pineapple icon in any way.
incorrect color
Do not change the color of the Pineapple icon.
incorrect use of shadow
Do not add a drop shadow to the Pineapple icon.
incorrect addition of copy
Do not place copy or objects on top of the Pineapple icon.
incorrect addition of outline
Do not add an outline to the Pineapple icon.
incorrect addition of busy background
Do not place the Pineapple icon on top of busy backgrounds.
incorrect slice
Do not slice the Pineapple icon in any way.

Properly using our visual sytem is easy if you follow a few simple rules.
Click below to learn more about our logos and icons.

Design Center