Design http://bapth.lt/2EWoNlb
Skip Ribbon Commands Skip to main content
Brand Central

Overview

The Baptist Health South Florida logo and pineapple are essential to our identity, but there are other factors which come together to create our visual system. Understanding and executing collateral that bring the brand to life require embracing a variety of visual guidelines all intended to elevate the brand and our message. These visual elements include color, typography, photography and graphic elements. Whether you are working on a presentation or flyer, it is best to consider how all these elements come together to create a cohesive and clear message.

Colors

Color is a powerful indicator of our brand. Our color palette includes a number of primary colors to be used with a compatible photo. Several secondary colors can be used in combination with primary colors to furthur convey an idea. Special colors should only be used on items related to the respective cause.

Primary

Web #006a51
Screen RGB R0 G106 B81
Pantone® P 336
Process CMYK C100 M0 Y67 K47
Web #3aba8e
Screen RGB R58 G186 B142
Pantone® P 7465
Process CMYK C71 M0 Y59 K0
Web #7eb6af
Screen RGB R126 G182 B175
Pantone® P 563
Process CMYK C52 M13 Y33 K0
Web #8cabb8
Screen RGB R140 G171 B184
Pantone® P 549
Process CMYK C47 M23 Y22 K0
Web #dbe188
Screen RGB R219 G225 B136
Pantone® P 379
Process CMYK C16 M2 Y59 K0

Secondary

Web #ddf1f2
Screen RGB R221 G241 B242
Pantone® P 656
Process CMYK C12 M0 Y4 K0
Web #d7eac5
Screen RGB R215 G234 B197
Pantone® P 7485
Process CMYK C16 M0 Y28 K0

Special Uses

Web #e88ebb
Screen RGB R232 G142 B87
Pantone® P 673
Process CMYK C4 M55 Y0 K0
Breast Cancer
Awareness Month
Web #d32b27
Screen RGB R211 G43 B39
Pantone® P 1795
Process CMYK C11 M97 Y100 K2
American
Heart Month

Typography

Our brand fonts are minimal in design and easy to read. There are slight variations in our font for print and for the web. Templates provided on this site include alternate fonts to use if our brand fonts are not available to you.

Print

Helvetica Neue LT Std Bold Condensed

Used for main titles or subtitles within copy. This font can be used in tandem with Helvetica Neue Light Condensed to add impact to the main title.

Helvetica Neue LT Std Light Condensed

Used in tandem with Helvetica Neue Bold Condensed to add impact to main titles. Can also be used as body copy.

Helvetica Neue LT Std Condensed

Used as body copy on top of color blocks.

Web

Helvetica Neue Bold

Used for main titles or subtitles within copy. This font can be used in tandem with Helvetica Neue Light to add impact to the main title.

Helvetica Neue Light

Used in tandem with Helvetica Neue Bold to add impact to main titles. Can also be used as body copy.

Helvetica Neue Regular

Used as body copy on top of color blocks.

Photography

Photography is a key element of Baptist Health’s corporate identity. Photographs should be unique, inspiring, uplifting and warm. The photography also needs to be vibrant with a depth of field that places the subject in the forefront.

acceptable use of imagery
acceptable use of imagery
acceptable use of imagery
acceptable use of imagery
acceptable use of imagery
acceptable use of imagery

Incorrect Usage

Incorrect photography can distract from our core messaging. Below are a few examples of usage to avoid in order to keep our message clear.

Do not show injections being made. Do not show blood or other bodily fluids. Do not use photos of individuals with unkempt facial hair. Do not use photos of individuals with tattoos. Do not use photos of individuals with exposed abdomens. Do not use photos of individuals with excess cleavage.

If you are looking for official photos of Baptist Health facilities, click the button below to be taken to our resource section.

Facility Photos

Graphic Elements

Consistent graphic elements are the core of a visual system. Below you will see examples of our flexible graphic elements and how to use them. Graphic elements can be used with any of our primary colors creating even more variety while staying consistent with the brand.

example of an acceptable layout

The color block can cut vertically across the piece while leaving a considerable amount of space for a photo or more copy.

example of an acceptable layout

The color block can also cut horizontally across the piece for longer copy or horizontal photos. Allow space for the pineapple to breathe within the color block.

Templates

PowerPoint

This PowerPoint template is to be used when presenting on behalf of Baptist Health South Florida. Included in the template are several page layouts to ease the creation of presentations while staying consistent with our brand.

The PowerPoint template is available in all our primary colors.

Flyer

This flyer template is to be used when creating short flyers on behalf of Baptist Health South Florida. The template can be used to promote events, programs and more. Keep messaging short and photography consistent with our brand.

Logos should be placed in the bottom right corner.

The flyer template is available in all our primary colors.

Social media is a essential tool to speak directly to our audience. Learn about our social media channels.

Social Media