Overview

The Baptist Health South Florida logo is the visual representation of our brand; it must be used consistently and only in the approved ways illustrated below. The primary ways to use our logo are in full color over a white background or a logo in white over an approved primary color or photo. A solid black logotype is also available but should be used only on promotional items, such as pens, notepads and USB drives.

Baptist Health South Florida Logo

Main Logo - Stacked

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Baptist Health South Florida Logo

Main Logo - Stacked White

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Baptist Health South Florida logo

Main Logo - Horizontal

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Baptist Health South Florida Logo

Main Logo - Horizontal

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Clear Space Requirements

The required amount of clear space to ensure maximum visibility an legibility is determined by the height of the letter "B" in Baptist.

Graphic of spacing around logo elements

Minimum Size Requirements

The minimum size to ensure maximum visibility and legibility is determined by the height of the Pineapple icon. 12mm or 34px tall.

Graphic illustrating minimum size of pineapple

Incorrect Usage

Incorrect logo usage can distract from our core messaging. Graphic elements that are used improperly can convey the wrong message or distract users from our true intentions. Below are a few examples of incorrect usage to avoid in order to keep our message clear.

Example of changing proportions of the logo

Do not change the proportions of the logo in any way.

Example of rearranging logo elements

Do not rearrange elements of the logo.

Example of changing perspective of logo

Do not change the perspective of the logo.

Example of changing color of logo

Do not change the color of the logo.

Example of logo with font change

Do not change the font of Baptist Health South Florida.

Example of graphic behind the logo

Do not place any images or graphics behind the logo.

Example of logo with a drop shadow

Do not add a drop shadow to the logo.

Example of image being used outside of the green box

Do not use a pineapple outside of a box in the logo.

Example of Adding Copy to Logo

Do not add copy to the logo.

Logos for all Baptist Health facilities and entities can be found in our resource section. These logos follow the same rules and regulations as stated above.

All Logos 

Pineapple

The pineapple became a symbol of hospitality in Europe during the Italian Renaissance period. Our pineapple is our most recognizable feature. It carries a weight and responsibility that we must respect and uphold. Ensuring that the icon is displayed properly is very important.

Baptist Health Pineapple Icon

Pineapple Icon - Color

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Baptist Health Pineapple Icon

Pineapple Icon - White

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Incorrect Usage

Incorrect logo usage can distract from our core messaging. Graphic elements that are used improperly can convey the wrong message or distract users from our true intentions. Below are a few examples of incorrect usage to avoid in order to keep our message clear.

Example of Pineapple Icon with distorted proportions

Do not change proportions of the Pineapple icon in any way.

Example of Pineapple Icon that is the wrong color

Do not change the color of the Pineapple icon.

Example of Pineapple Icon with a drop shadow

Do not add a drop shadow to the Pineapple icon.

Example of pineapple icon with overlapping text

Do not place copy or objects on top of the Pineapple icon.

Example of pineapple icon with outline

Do not add an outline to the Pineapple icon.

Example of pineapple icon with busy background

Do not place the Pineapple icon on top of busy backgrounds.

Example of sliced pineapple icon

Do not slice the Pineapple icon in any way.

Properly using our visual system is easy if you follow a few simple rules. Click below to learn more about our logos and icons.

Design Center