The Baptist Health South Florida logo and pineapple are essential to our identity, but there are other factors which come together to create our visual system. Understanding and executing collateral that bring the brand to life require embracing a variety of visual guidelines all intended to elevate the brand and our message. These visual elements include color, typography, photography and graphic elements. Whether you are working on a presentation or flyer, it is best to consider how all these elements come together to create a cohesive and clear message.
Color is a powerful indicator of our brand. Our color palette includes a number of primary colors to be used with a compatible photo. Several secondary colors can be used in combination with primary colors to further convey an idea. Special colors should only be used on items related to the respective cause.
R0 G106 B81
C100 M0 Y67 K47
R58 G186 B142
C71 M0 Y59 K0
R126 G182 B175
C52 M13 Y33 K0
R140 G171 B184
C47 M23 Y22 K0
R219 G225 B136
C16 M2 Y59 K0
R221 G241 B242
C12 M0 Y4 K0
R215 G234 B197
C16 M0 Y28 K0
R224 G20 B129
C6 M99 Y11 K0
R211 G43 B39
C11 M97 Y100 K2
Our brand fonts are minimal in design and easy to read. There are slight variations in our font for print and for the web. Templates provided on this site include alternate fonts to use if our brand fonts are not available to you.
Helvetica Neue LT Std Bold Condensed
Used for main titles or subtitles within copy. This font can be used in tandem with Helvetica Neue Light Condensed to add impact to the main title.
Helvetica Neue LT Std Light Condensed
Used in tandem with Helvetica Neue Bold Condensed to add impact to main titles. Can also be used as body copy.
Helvetica Neue LT Std Condensed
Used as body copy on top of color blocks.
Helvetica Neue Bold
Used for main titles or subtitles within copy. This font can be used in tandem with Helvetica Neue Light to add impact to the main title.
Helvetica Neue Light
Used in tandem with Helvetica Neue Bold to add impact to main titles. Can also be used as body copy.
Helvetica Neue Regular
Used as body copy on top of color blocks.
Photography is a key element of Baptist Health’s corporate identity. Photographs should be unique, inspiring, uplifting and warm. The photography also needs to be vibrant with a depth of field that places the subject in the forefront.
Incorrect photography can distract from our core messaging. Below are a few examples of usage to avoid in order to keep our message clear.
- Do not show injections being made.
- Do not show blood or other bodily fluids.
- Do not use photos of individuals with unkempt facial hair.
- Do not use photos of individuals with tattoos.
- Do not use photos of individuals with exposed abdomens.
- Do not use photos of individuals with excess cleavage.
If you are looking for official photos of Baptist Health facilities, click the button below to be taken to our resource section.Facility Photos
Consistent graphic elements are the core of a visual system. Below you will see examples of our flexible graphic elements and how to use them. Graphic elements can be used with any of our primary colors creating even more variety while staying consistent with the brand.
The color block can cut vertically across the piece while leaving a considerable amount of space for a photo or more copy.
The color block can also cut horizontally across the piece for longer copy or horizontal photos. Allow space for the pineapple to breathe within the color block.
This PowerPoint template is to be used when presenting on behalf of Baptist Health South Florida. Included in the template are several page layouts to ease the creation of presentations while staying consistent with our brand.
The PowerPoint template is available in all our primary colors.
This flyer template is to be used when creating short flyers on behalf of Baptist Health South Florida. The template can be used to promote events, programs and more. Keep messaging short and photography consistent with our brand.
Logos should be placed in the bottom right corner.
The flyer template is available in all our primary colors.
Social media is a essential tool to speak directly to our audience. Learn about our social media channels.