Overview

The Baptist Health South Florida logo and pineapple are essential to our identity, but there are other factors which come together to create our visual system. Understanding and executing collateral that bring the brand to life require embracing a variety of visual guidelines all intended to elevate the brand and our message. These visual elements include color, typography, photography and graphic elements. Whether you are working on a presentation or flyer, it is best to consider how all these elements come together to create a cohesive and clear message.

Colors

Color is a powerful indicator of our brand. Our color palette includes a number of primary colors to be used with a compatible photo. Several secondary colors can be used in combination with primary colors to further convey an idea. Special colors should only be used on items related to the respective cause.

Primary

Web
#006a51

Screen RGB
R0 G106 B81

Pantone®
P 336

Process CMYK
C100 M0 Y67 K47

Web
#3aba8e

Screen RGB
R58 G186 B142

Pantone®
P 3395

Process CMYK
C71 M0 Y59 K0

Web
#7eb6af

Screen RGB
R126 G182 B175

Pantone®
P 563

Process CMYK
C52 M13 Y33 K0

Web
#8cabb8

Screen RGB
R140 G171 B184

Pantone®
P 549

Process CMYK
C47 M23 Y22 K0

Web
#dbe188

Screen RGB
R219 G225 B136

Pantone®
P 379

Process CMYK
C16 M2 Y59 K0

Secondary

Web
#ddf1f2

Screen RGB
R221 G241 B242

Pantone®
P 656

Process CMYK
C12 M0 Y4 K0

Web
#d7eac5

Screen RGB
R215 G234 B197

Pantone®
P 7485

Process CMYK
C16 M0 Y28 K0

Special Uses

Web
#e88ebb

Screen RGB
R232 G142 B87

Pantone®
P 673

Process CMYK
C4 M55 Y0 K0

Breast Cancer
Awareness Month

Web
#d32b27

Screen RGB
R211 G43 B39

Pantone®
P 1795

Process CMYK
C11 M97 Y100 K2

American
Heart Month

Typography

Our brand fonts are minimal in design and easy to read. There are slight variations in our font for print and for the web. Templates provided on this site include alternate fonts to use if our brand fonts are not available to you.

Print

Helvetica Neue LT Std Bold Condensed

Used for main titles or subtitles within copy. This font can be used in tandem with Helvetica Neue Light Condensed to add impact to the main title.

Helvetica Neue LT Std Light Condensed

Used in tandem with Helvetica Neue Bold Condensed to add impact to main titles. Can also be used as body copy.

Helvetica Neue LT Std Condensed

Used as body copy on top of color blocks.

Web

Helvetica Neue Bold

Used for main titles or subtitles within copy. This font can be used in tandem with Helvetica Neue Light to add impact to the main title.

Helvetica Neue Light

Used in tandem with Helvetica Neue Bold to add impact to main titles. Can also be used as body copy.

Helvetica Neue Regular

Used as body copy on top of color blocks.

Photography

Photography is a key element of Baptist Health’s corporate identity. Photographs should be unique, inspiring, uplifting and warm. The photography also needs to be vibrant with a depth of field that places the subject in the forefront.

Female doctor listens to little girl's heart
Mother and young sons sitting on dock at sunset
Two healthcare workers
Grandfather and young grandson play chess
Healthcare worker offering a hand
Senior woman holding healthcare worker's hands

Incorrect Usage

Incorrect photography can distract from our core messaging. Below are a few examples of usage to avoid in order to keep our message clear.

  • Do not show injections being made.
  • Do not show blood or other bodily fluids.
  • Do not use photos of individuals with unkempt facial hair.
  • Do not use photos of individuals with tattoos.
  • Do not use photos of individuals with exposed abdomens.
  • Do not use photos of individuals with excess cleavage.

If you are looking for official photos of Baptist Health facilities, click the button below to be taken to our resource section.

Facility Photos

Graphic Elements

Consistent graphic elements are the core of a visual system. Below you will see examples of our flexible graphic elements and how to use them. Graphic elements can be used with any of our primary colors creating even more variety while staying consistent with the brand.

Example of Acceptable Graphic Element Use

The color block can cut vertically across the piece while leaving a considerable amount of space for a photo or more copy.

Example of Acceptable Use of Graphic Elements

The color block can also cut horizontally across the piece for longer copy or horizontal photos. Allow space for the pineapple to breathe within the color block.

Templates

PowerPoint

This PowerPoint template is to be used when presenting on behalf of Baptist Health South Florida. Included in the template are several page layouts to ease the creation of presentations while staying consistent with our brand.

The PowerPoint template is available in all our primary colors.

Flyer

This flyer template is to be used when creating short flyers on behalf of Baptist Health South Florida. The template can be used to promote events, programs and more. Keep messaging short and photography consistent with our brand.

Logos should be placed in the bottom right corner.

The flyer template is available in all our primary colors.

Social media is a essential tool to speak directly to our audience. Learn about our social media channels.