Skin Trends & Skin Cancer Risk: What You Should Know Before Following the Latest Fads

From self-tanning drops and Botox to beef tallow skincare, social media is overflowing with skin trends promising glow-ups and anti-aging miracles. But are these trends safe — and what impact might they have on your risk of skin cancer?

As part of Skin Cancer Detection and Prevention Month, experts at Baptist Health Miami Cancer Institute weigh in on what’s trending, what’s risky, and how to protect your skin while staying on-trend.

Trending Now: Beef Tallow, Botox & Beyond

“One of the biggest skin trends I’m seeing right now is beef tallow,” said Renata Ruiz, M.D., a dermatologist at Baptist Health Miami Cancer Institute. “It’s marketed as a natural moisturizer, but as a dermatologist, I remind patients to be cautious — natural doesn’t always mean it’s right for every skin type.”

Beef tallow isn’t the only trend gaining traction. Online influencers continue to promote injectables like Botox and dermal fillers, along with natural oil-based regimens. While many of these may be harmless when used appropriately, others can be misleading — or even dangerous — without proper education.

Are Natural Products Safer? Not Always

While some online claims suggest that natural oils like beef tallow can protect the skin, experts warn against assuming any “natural” product offers UV protection.

“Beef tallow — like most natural oils and fats — does not offer any meaningful protection against UV radiation,” explained Dr. Ruiz. “While I haven’t personally encountered patients using it in place of sunscreen, it’s important to clarify that it does not prevent sun damage.”

What About Self-Tanner?

For those looking for a bronzed glow, Dr. Ruiz recommends opting for self-tanner over tanning beds or sunbathing.

“Yes, using self-tanner is a much safer alternative,” she said. “Self-tanners darken the skin without causing DNA damage, while tanning beds and sun exposure cause direct DNA damage. That increases the risk of skin cancer and accelerates skin aging.”

Do Botox or Fillers Affect Cancer Risk?

The short answer: no.

“Botox and fillers do not increase the risk of skin cancer,” Dr. Ruiz confirms. However, she emphasizes that any skin-altering procedure should be performed by a qualified medical professional — not based on viral tutorials.

The Best Way to Stay Trendy and Safe

“I always say that consistency is much better than intensity,” says Naiara Braghiroli, M.D., Ph.D., a dermatologist at Baptist Health Miami Cancer Institute, and Chief of the Skin Cancer and Pigmented Lesions Clinic. “A long, elaborate skincare routine may not be sustainable for most people. Basic recommendations that cover 90 percent of anyone’s needs include: use a broad-spectrum sunscreen daily — I prefer mineral sunscreen — a good moisturizer with Vitamin C, and one product that targets your skin issue.”

And no, one-size-fits-all doesn’t apply to skincare. “What works for me may not work for you,” Dr. Braghiroli adds. “Always see a dermatologist to evaluate your skin and recommend the right products.”

Early Detection Starts With Self-Awareness

When it comes to early signs of skin cancer, Dr. Braghiroli urges patients to watch for:

• Lesions that don’t heal after a month
• Spots that start to bleed or itch
• Changes in moles or the development of new ones, especially later in life

If anything looks or feels unusual, don’t wait — get it checked.

Staying Safe During Aesthetic Treatments

“Aesthetic procedures like lasers, IPL, or photodynamic therapy require special aftercare,” Dr. Braghiroli explains. “Avoid sun exposure after these treatments, use a healing cream to repair the skin barrier, and apply mineral sunscreen often — especially during outdoor activities.”

She also recommends practical protection like wide-brimmed hats, sunglasses, and UPF (ultraviolet protection factor) clothing for additional coverage.

Social Media: A Growing Risk for Misinformation

“One of my biggest concerns is misinformation spread by influencers with no medical background,” says Dr. Braghiroli. “We’ve seen claims that sunscreen causes cancer, or that melasma can be treated with sun exposure — both are completely false and potentially dangerous.”

Beyond skincare products and aesthetic procedures, true skin health begins with everyday lifestyle choices.

“Use sunscreen, drink at least two liters of water daily, get seven to eight hours of sleep, and exercise regularly,” Dr. Braghiroli says. “Spend time with family and friends, and meditate if you can. These consistent habits will do more for your skin than any trendy product.”