Peter B. Laird
Senior Writer and Editor
“Writing about health care is never dull or dry; in fact, it can be fascinating and inspiring. I get to share stories of hope from people who’ve surmounted often-extraordinary obstacles, thanks to the miracles of modern medicine and the physicians who make it all possible.”
Notable Works
Peter B. Laird is a seasoned brand journalist with more than 40 years of experience as a writer, including 16 years at The Miami Herald. A man of insatiable curiosity, Laird has written about a wide variety of topics for multiple clients and publications.
He was previously an award-winning advertising copywriter and creative director, giving him unique insights into communicating with consumers through words, images and video. As senior writer and editor for Baptist Health since 2019, Laird explores topics of high interest to healthcare consumers, from innovative treatments and promising new therapies to compelling stories about patients whose lives have been saved by the miracles of modern medicine.
A native of Wilmington, Delaware, Laird received a B.A. in English from the University of Virginia and has lived in Miami since 1982.
- Patient Success Stories: Authored testimonials highlighting the impact of advanced cancer treatments and modern procedures
- Healthcare Resource Development: Instrumental in growing the Resource Blog into a trusted destination for medical news
- Specialized Medical Reporting:
- In-depth profiles on innovations across Baptist Health’s specialized centers
- Coverage of emerging medical research and studies led by Baptist Health specialists
- Expert interviews focused on preventive care and surgical advancements
- Educational Outreach: Emphasizes the importance of routine screenings and proactive health management
Personal Interests
- Exploring a wide range of topics, including healthcare, lifestyle, travel, and food and dining
- Storytelling that highlights the human experience and real-life impact of complex subjects
- Following innovations in medicine and advancements in healthcare
Professional Credentials and Expertise
- Laird is a hybrid journalist and advertising/marketing veteran with decades of experience working with some of Miami’s most respected organizations, including The Miami Herald, the University of Miami and Baptist Health.
- A lifelong learner and expert storyteller, Laird captures the human side of complex stories and makes technical topics accessible.
Awards and Recognitions
- Laird’s advertising and marketing work has earned numerous Silver and Gold ADDY Awards from the American Advertising Federation.
- He has also received a Gold Award from the Association of Florida Newspaper Advertising & Marketing Executives.
- Additional recognition from the Newspaper Association of America.
Notable Works
- After years of covering diverse subjects, Laird has found his niche in healthcare, sharing stories about medical innovations and life-changing treatments available at Baptist Health.
- His experience as a creative director shapes his work, helping bring a lifestyle magazine approach to Resource through stories that are timely, informative and visually engaging.
- A seasoned food and dining writer, Laird published his first restaurant review at age 16 — an article that ultimately led to coverage in Forbes after the restaurant manager demanded a retraction.
