Emilio Marrero

Director of Content

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“It’s a real privilege to be able to tell stories that show how good healthcare genuinely changes people’s lives for the better.”

About

Emilio Marrero is the Director of Content for Baptist Health. He leads the strategic vision and oversight for a wide range of content initiatives, including written editorial, digital platforms, video production and corporate storytelling.

Emilio brings decades of experience in journalism and media leadership to healthcare communications, helping translate complex medical information into clear, engaging content for diverse audiences. His work focuses on managing a modern, branded newsroom approach that produces impactful storytelling.

Personal Interests

Spending time outdoors, traveling, and cooking
Enjoying music and following Miami sports teams
Engaging in creative storytelling and content development outside of work

Professional Credentials and Expertise

Director of Content Leadership: Provides strategic direction for Baptist Health’s content ecosystem, overseeing editorial, video, and digital storytelling initiatives
Journalism and Media Leadership: Former news director for Univision WLTV-23 in Miami and regional news director overseeing Southeast operations, including Atlanta and Raleigh
Branded Newsroom Development: Built a content model focused on delivering clear, actionable health information that empowers audiences

Awards and Recognitions

PR Daily Recognition: Baptist Health Communications team received two PR Daily Awards in 2022 for COVID-19 outreach efforts
Suncoast Regional Emmy® Awards: Three-time Emmy® winner and six-time nominee for excellence in broadcast journalism
Communicator of the Year: Honored by the University of Miami

Notable Works

Content Leadership and Strategy: Leads a modern, branded newsroom approach that delivers impactful, patient-centered storytelling
Healthcare Communication Innovation: Oversees content initiatives that translate complex medical topics into accessible, engaging formats
Regional Media Influence: Extensive experience managing large-scale newsroom operations and producing high-impact journalism across multiple markets